Online Marketing Manager
Location: Alexandria Virginia
Description: RideCharge Inc. is hiring Online Marketing Manager right now, this career will be placed in Virginia. Further informations about this career opportunity kindly read the description below. Taxi Magic, the leader in mobile ground transportation solutions, is seeking a well-rounded, accomplished online marketing expert to lead game-changing online marketing campaigns and manage digital assets. ! You will live in the adoption funnel, moving users from awareness about our products to adoption and repeat usage. You will manage a wide-ranging mix of marketing platforms, deciding the resources to invest in different customer acquisition channels. You will help build and manage our online product footprint, ensuring consistent messaging and clear calls-to-action across product websites, social media channels, email marketing and online advertising.
And most important of all, you will be yourself, bringing vivid online marketing experience and your authentic ideas about customer lifecycle to a set of products positioned for liftoff. This is an incredibly rewarding opportunity for an established online marketing professional to have a HUGE impact on a growing enterprise. Your creativity and analytical prowess will fuel the trajectory of our company. Responsibilities: • Setting strategy for how we grow the customer base for our products and allocate marketing res! ources to acquire customers.
- Work with Direc! tor of Marketing to develop digital marketing campaigns that drive consumer adoption and produce additional rides. • Work with product management team to define requirements for online development and support the development cycle. • Manage acquisition programs around core products, working with product managers to define requirements and push your agenda through development cycles. • Execute digital marketing campaigns to achieve desired results, handling day-to-day campaign management, optimization and reporting.
- Manage product website analytics and reporting, working with Director of Marketing to optimize website to drive traffic and downloads. • Run SEM and display advertising campaigns, managing spend and performance across AdWords, AdSense, AdMob, Bing, Yahoo!, Facebook, Twitter and other advertising platforms. • Lead SEO initiatives to drive organic traffic and make marketing content more search-friendly. • Position social media accounts as effec! tive customer acquisition tools, working with communications team to develop and execute effective social media customer campaigns.
- Assist email marketing efforts to ensure successful customer engagement and high-visibility promotions. • Visualize and develop digital marketing content that will fuel campaigns and drive awareness. • Act as internal knowledge base for digital marketing trends, spanning search, social, local advertising, mobile, video, etc. • Anything else that can pop up at a moment ’s notice and require immediate focus and execution, whether the task at hand is familiar or completely alien.
- Strong reporting capabilities: ability to dem! onstrate business success via written reports, Excel spreadsheets, Powe! rPoint decks and other formats (knowledge of data analysis programs like SQL or R is major plus). • Familiarity with product/task management software (Version 1, Rally, JIRA, Asana, Trello, etc.) and working with engineering/development team members to build campaigns, products and features. • 3-5 years of B2C digital marketing experience running online acquisition campaigns with a focus on driving down CPA. • Knowledge of Google Analytics, Omniture or similar suite to manage website performance.
- Experience using AdWords, AdMob, Bing and Yahoo! to run effective search marketing campaigns. • Experience using email marketing management solutions like MailChimp, Eloqua, Constant Contact, etc. • Ability to identify key growth opportunities and make vital decisions based on analytical insights and professional experiences.
- Strong organizational and time management skills. • A winning attitude that complements the driven-yet-balanced demeanor of our ! marketing team. • HTML5 or JavaScript coding experience is a major plus. Why Work at Taxi Magic?
We also develop Taxi Magic TV, an in-taxi console that provides entertainment content, place-based media, and credit card payment for taxi passengers. Based in Alexandria, VA and part of the Washington DC startup community, Taxi Magic is a well-funded mobile software company with over $20M ! in funding from strategic and financial investors. Our growing team of ! over 80 full-time employees is dedicated to revolutionizing the travel industry, while building a great, lasting company in the process. We work hard and have fun together.
New team members have the opportunity to contribute ideas and efforts that decide the future success of the company. We are building a diverse, high-performance team dedicated to revolutionizing local travel and making life easier. For more information please visit www.taximagic.com. Benefits " Perks: Competitive salary Stock options Semi-flexible hours 3 weeks paid vacation and 8 holidays 401(k) Health insurance Cutting edge employee technology " phone subsidy Free beverages Catered lunch Monthly Magic Credit allowance for Taxi Magic rides Monthly company Happy Hours (sponsored by Heineken) Casual office environment (comfortable dress, canine co-workers, ping pong, etc.)
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If you were eligible to this career, please email us your resume, with salary requirements and a resume to R! ideCharge Inc..
If you interested on this career just click on the Apply button, you will be redirected to the official website
This career starts available on: Fri, 21 Jun 2013 12:40:30 GMT